This lab works in the area of protecting natural and intact ecosystems and habitats and ensure wellbeing of humans using psychological and social sciences principles. The lab aims at, (i) understanding conservation preferences of people across landscapes; (ii) understanding the conservationists mindsets and challenges; (iii) develop models to predict pro-conservation behaviors; (iv) develop and evaluate solutions for sustainability; (v) develop psychological instruments to understand psychological aspects of conservation and climate change; (vi) develop large behavioural data monitoring system; (vii) develop behaviour-based policy prescriptions.